Terminology of the “New Age”
The term “new age”, along with related terms like “new era” and “new world”, long predate the emergence of the New Age movement, and have widely been used to assert that a better way of life for humanity is dawning. It has, for instance, widely been used in political contexts; the Great Seal of the United States, designed in 1782, proclaims a “new order of ages”, while in the 1980s the Soviet Premier Mikhail Gorbachev proclaimed that “all mankind is entering a new age”. The term has also appeared within Western esoteric schools of thought, having a scattered use from the mid-nineteenth century onward. In 1864 the American Swedenborgian Warren Felt Evans published The New Age and its Message, while in 1907 Alfred Orage and Holbrook Jackson began editing a weekly journal of Christian liberalism and socialism titled The New Age. The concept of a coming “new age” that would be inaugurated by the return to Earth of Jesus Christ was a theme in the poetry of Wellesley Tudor Pole and Johanna Brandt, and then also appeared in the work of the American Theosophist Alice Bailey, who used the term prominently in such titles as Disciplineship in the New Age (1944) and Education in the New Age (1954).
Between the 1930s and 1960s a small number of groups and individuals became preoccupied with the concept of a coming “New Age” and prominently used the term accordingly. The term had thus become a recurring motif in the esoteric spirituality milieu. Sutcliffe therefore expressed the view that while the term “New Age” had originally been an “apocalyptic emblem”, it would only be later that it became “a tag or codeword for a ‘spiritual’ idiom”.