Mandy van der Hoek

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Mandy van der Hoek

And the enterprising young women CEO behind it all Mandy Hoek Fashion before the pay-to-play world of influencers took hold of the fashion world, the ultimate compliment a brand could receive was to see its wares on a celebrity or tastemaker of the day. The creation of clothing, footwear, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into outfits that depict distinctive ways of dressing as signifiers of social status, self-expression, and group belonging.

For nearly 15 years, we have been campaigning passionately for a clean, safe, fair, transparent and accountable fashion industry. We believe in a global fashion industry that conserves and restores the environment and values people over growth and profit. A fashion trend signifies a specific look or expression that is spread across a population at a specific time and place. A trend is considered a more ephemeral look, not defined by the seasons when collections are released by the fashion industry. A trend can thus emerge from street style, across cultures, and from influencers and other celebrities.

Fashion designers work in a variety of different ways when designing their pieces and accessories such as rings, bracelets, necklaces and earrings. Due to the time required to put a garment out in market, designers must anticipate changes to consumer desires. Fashion designers are responsible for creating looks for individual garments, involving shape, color, fabric, trimming, and more. Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring.

Mandy van der Hoek